n8n TemplateJSON2 min read

Sales Intelligence Tools: Enter a Company Name, Get a Complete Briefing

Automatically creates comprehensive sales briefings, including company research, CRM record creation, and meeting preparation.

Philipp Schönberg

Philipp Schönberg

Co-Founder & Head of AI Automation

LinkedIn
Published July 21, 2026

Description

Before every sales call, the same process repeats itself: Open the company website. Check LinkedIn. Search for recent news. Identify decision-makers. Take notes somewhere. And then do it all over again for the next prospect. The result is hours of preparation work that could be spent having conversations instead. This workflow automates the entire sales intelligence process. A salesperson simply enters the company name, website, and LinkedIn profile. The workflow then researches multiple sources in parallel, creates a structured briefing, and automatically creates the lead in HubSpot or Pipedrive. The finished document is delivered to Google Drive and includes a company overview, recent news, identified pain points, buying signals, and conversation starters. The result: complete lead enrichment and sales preparation without relying on expensive sales intelligence tools.

What this workflow covers

Four Research Sources Running in Parallel — Perplexity Deep Research gathers news and competitive context, Firecrawl performs full website analysis, company legal information is extracted automatically, and LinkedIn provides background information on decision-makers and contacts.

Structured Sales Briefing Instead of Raw Data — The output is a complete document containing company information, products and services, decision-makers, recent developments, buying signals, pain points, likely objections, and recommended conversation hooks.

Automatic CRM Creation — Contacts and companies are automatically created and linked in HubSpot or Pipedrive.

Google Doc Delivery — The completed briefing is stored in Google Drive and delivered directly to the salesperson. No manual filing. No searching for documents.

Trigger via Button or Webhook — The workflow can be launched manually or triggered automatically from HubSpot, Pipedrive, or any internal system whenever a new lead enters the pipeline.

Built for Teams Without a Research Process — Companies that currently perform little or no prospect research gain a complete picture of every lead before the first conversation, creating a reliable foundation for lead enrichment and qualification.

Whether you're looking to improve prospecting efficiency, standardize research quality, or replace multiple sales intelligence tools with a single workflow, this automation provides structured sales intelligence and scalable B2B lead enrichment before every sales call.

Free Download

Sales Intelligence Tools: Enter a Company Name, Get a Complete Briefing

Step 1 of 4

How can we reach you?

Enter your business details to unlock the download.

Want to adapt this for your business?

Request Automation Audit